19 August 2016 at 11.51am | 1 Comment
Performing work by Resident Choreographer of The Royal Ballet Wayne McGregor, dancers Olivia Cowley and Edward Watson were joined on the programme by former Jette Parker Young Artists Michel de Souza and pianist Geoffrey Paterson.
The event showcased Great Britain's contribution to global culture and the creative industries as well as London's position as a global leader in the arts. The celebration of UK culture in Brazil reflects Mayor of London Sadiq Khan's #LondonIsOpen campaign.
Cultural tourism generates £3.2bn each year for London's economy and supports 80,000 jobs in the capital. The wider creative industry is one of the city's fastest growing sectors.
'London is the world’s artistic and cultural capital', said the Mayor. 'The capital’s unique cultural scene makes a substantial and vital contribution to our city’s economic prosperity. I’m delighted that London’s creative sector is able to showcase its extraordinary talent at the Rio Olympics on an international stage, sending out a signal that London is truly open to the world.'
The British House is a unique partnership between the British Olympic Association, the British Paralympic Association, the Mayor of London and the UK Government’s GREAT Britain campaign.